The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
See Them for Real
Agency: BUZZMAN / PARIS
Client: Musée de l'Armée Category: Billboards & Transit / Series
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Billboards & Transit / Series
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running Category: Billboards & Transit / Series
A British Original
Agency: Uncommon Creative Studio / London + British Airways / London
Client: British Airways Category: Billboards & Transit / Series
Guilty Pets
Agency: INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client: IKEA Category: Billboards & Transit / Series
Disconnect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client: Air France Holidays Category: Billboards & Transit / Series
Buchanan’s ZIP Codes
Agency: GALE / New York + Diageo/Buchanan's + PHD / New York + HUNTER / New York
Client: Buchanan’s Whisky Category: Billboards & Transit / Series
Made to Share
Agency: VCCP / London + Girl&Bear + Mondelēz International / Uxbridge + Bulletproof / London
Client: Cadbury / Mondelēz Category: Billboards & Transit / Series
Twisted
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
Squashed
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Single
Other Hand
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Billboards & Transit / Single
The World's Most Famous Hand Model
Agency: GUT / Miami
Client: Stella Artois Category: Billboards & Transit / Single
Award:
2025 Out of Home Merit Award
Agency:
BUZZMAN / PARIS
Client:
Musée de l'Armée
Title:
See Them for Real
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH055M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH056M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH057M
Award:
2025 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + British Airways / London
Client:
British Airways
Title:
A British Original
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH058M
Award:
2025 Out of Home Merit Award
Agency:
INGO / Hamburg + IKEA Al-Futtaim / Dubai + The Producer / Madrid + HOOKED Music / Hamburg
Client:
IKEA
Title:
Guilty Pets
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH059M
Award:
2025 Out of Home Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + Studio Asile / Paris + EG+ / Boulogne-Billancourt
Client:
Air France Holidays
Title:
Disconnect
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH060M
Award:
2025 Out of Home Merit Award
Agency:
GALE / New York + Diageo/Buchanan's + PHD / New York + HUNTER / New York
Client:
Buchanan’s Whisky
Title:
Buchanan’s ZIP Codes
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH061M
Award:
2025 Out of Home Merit Award
Agency:
VCCP / London + Girl&Bear + Mondelēz International / Uxbridge + Bulletproof / London
Client:
Cadbury / Mondelēz
Title:
Made to Share
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH062M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Twisted
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH051M
Award:
2025 Out of Home Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Squashed
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH052M
Award:
2025 Out of Home Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Other Hand
Category:
Billboards & Transit / Single
Annual ID:
OS25_OH053M